We're building the future of elderly care

The care sector runs on pen, paper, and phone calls. Families spend days making one of life's hardest decisions with almost no good information. Care providers drown in admin instead of caring for residents. We're fixing this — with a marketplace, an AI voice agent, a CRM platform, and an employee benefit that together are changing how the UK finds, manages, and pays for care.

Named LinkedIn's Top Startup 2024 and the UK's #1 Startup for 2025 by Startup.co.uk, a Deloitte Fast50 company, backed by Accel, General Catalyst and Kindred.

What We're Building

The care sector runs on outdated software - paper forms, Excel spreadsheets, manual processes. Families searching for care face confusing options, hidden pricing, and hours of phone calls. Care providers spend their days on admin instead of caring for residents. The technology in this sector is twenty years behind, and that gap affects millions of people making difficult decisions about their parents' care.

We're fixing this. Today, Lottie offers four products built on shared infrastructure and a single belief: elderly care deserves better technology.

Lottie Marketplace — where families search for care homes, home care and retirement living. Transparent pricing, real information, expert support. Free for families, used by half a million people monthly.
Eliza — our AI Enquiry Handler. She picks up every call, qualifies every enquiry, and books viewings 24/7. Since launching with 50 pilot homes, we've reduced missed calls from 53% to 0%. No family goes unanswered.
Found by Lottie — our AI-native CRM for care providers. Enquiry management, occupancy tracking, billing and automated workflows. One thousand care homes across the UK run on it. We're replacing decades-old systems with modern software.
Seniorcare by Lottie — an employee benefit helping companies deliver outstanding eldercare support to their workforce.

A deep dive into Found

Meet Laura, our Chief Experience Office. She will walk you through found as of January 2026!

https://www.youtube.com/watch?v=yU7NfLtTp4Q&t=1s

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The opportunity is enormous

Here's the thing: we've proven the model. 1,000+ care homes trust us to run their operations. 500,000 families use our marketplace monthly. But we're just getting started.

We are planning to expand in multiple directions: